Maezm: sharing watch

The watch makes it easy to share time with others just by turning the face 90 degrees


A normal watch is worn so that it is convenient for the wearer to tell time - with numbers
readable when the arm is folded toward the trunk of the body. However, through a slight
change of turning the display board 90 degrees, the intrinsic meaning of the watch changes
- for example when you are showing someone what time it is.
Sharing watch by Korean design studio Maezm displays the time in such a way that it is read in the same way to you as it can be read by others.
The simple act of turning the numeric face 90 degrees reconsiders the ritual behavior of sharing time on a different level.

All pics & info via www.designboom.com